The Journal Of Experimental Social Psychology first published the enclothed cognition phenomenon in its February, 2012 publication. Researchers began studying test subjects wearing lab coats with no professions attached. The results showed that the test subjects’ attention increased. Next, they studied the test subjects wearing lab coats associated with professions: painter or doctor. The results showed that when the test subjects wore painter lab coats, there was no difference in attention. However, when the test subjects wore doctor lab coats their attention increased.